Edward Archbold was, according to those who met him on Friday night, the life of the party – a bit of a showoff who was up for anything, even a giant cockroach-eating contest.

He won. And then, tragically, he died.

Now police from Deerfield Beach, Fla., about 40 miles north of Miami, are investigating the death of the 32-year-old, who on Facebook went by Edward William Barry.

According to the Broward Sheriff’s Office, Archbold, of West Palm Beach, and several other contestants signed up to eat a variety of insects at Ben Siegel Reptiles in Deerfield Beach. After eating dozens of giant cockroaches, Archbold was declared the winner of an ivory-ball python. (The prizes, Archbold indicated on his Facebook page that night, were less significant than the glory.)

He had also entered a superworm-eating contest earlier in the night.

But after winning, Archbold felt sick and started vomiting. He then collapsed in the store and was later pronounced dead. The medical examiner’s office is conducting tests to determine a cause of death, according to the sheriff’s office statement.

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